BIO Project and Quinta's History

The luxury facilities of Hotel Quinta da Serra, located in the town of Jardim da Serra, in the highlands of Câmara de Lobos have a strong historical, social and botanical component. The ambition of the current Administration is to preserve and enhance natural resources and characteristics of Madeira. 

In this sense, this development mustered up technology aimed at the economic and environmental sustainability above all, such as solar panels and an wastewater treatment station that allows us the use of wastewater for irrigation, thus increasing efficiency in water resource management. Moreover, from the 50245.00 m2, which is the Hotel’s entire area of land, the administration opted to adapt the 20,000.00 m2 of an agriculture suitable land to organic production. Among these are 2.500,00 m2 cultivated with vegetables; 18100.00 m2 with many fruit trees and 6.000,00 m2 with vines. Next agricultural cycle will be grafted vines Sercial, one of the most famous and noble castes, which helped to give name to what we know today as Madeira wine. Regarding fruit and since there is a clear objective of conservation of regional genetic heritage, we intend to engraft regional varieties, thus encouraging its spread. Among these species / varieties are regional cherry, Sunday apples, chestnut "the paw" and rare varieties of plum. Not ignoring the latest trends of cultivation by market demand, red fruits were recently introduced into the farm land; therefore our guests can enjoy, among others, intense and refreshing blueberries, raspberries and soft juicy blackberries safely providing the MPB.
The farm also has over 30,000.00 m2 of forest area, mostly reforested with species belonging to the lush forest laurel initially destroyed by early settlers to build cultivating areas, or simply infested by exotic plants. In the background, we return to Mother Nature what was already hers indeed. The older forest patches of Quinta, constitute a vast botanical heritage, for example, due to a study, sponsored by the Regional Secretariat of Environment and Natural Resources, were identified, in the municipality of Câmara de Lobos, twelve trees with the classification of emblematic and monumental. Only on Quinta are eight of these extraordinary trees, such as the tallest tree on the island of Madeira: A eucalyptus (Eucalyptus globulus); a mysterious and rare core of cedar wood (cedar Junipurus spp. madeirensis) or a magnificent mahogany (Persea indica), whose perimeter exceeds twenty feet.
At this property was also the first tea plantation (Camellia sinensis), that have been introduced by the founder of the property, the British consul Henry Veitch. Over the years and due to the abandonment of the Farm, this species was lost. Now, with the renovation made on Quinta, new plants will grow to preserve this historical aspect even more.
To give consistency to the value of regional products and organic agriculture itself, we certified the restaurant of the Hotel as organic. Thus, customers can enjoy dishes prepared exclusively with "bio" products produced in the surroundings of the restaurant is a peculiarity that ensures an unrivaled freshness.
It is with this incessant quest for authenticity and preservation of the history and biodiversity that invite you to explore this curious space of Madeira's identity.


Long ago, in the early nineteenth century, a young Englishman fell in love with the island and decided to stay here. He was related to trade in Madeira wine to the UK and was one of the first of this trade, having introduced the sercial vine variety.

His interests went far beyond the wine and vineyard, having introduced to the island also the tea plant and many exotic species of trees. He acquired an estate of over 1,155 square meters, where he built his vacation home - the current Quinta da Serra.

By working the land he has created beautiful gardens, which can still be seen in Quinta da Serra lands. One of his legacies is also the name he gave to the area Jardim da Serra.

With the foundation of his mansion, the consul preserved the oldest native trees and introduced new species brought from all over the world. The planting of trees was done only by women, because it was believed that their hands conveyed fertility needed for good growth of a plant.

Of all the trees that he planted, one stands out, a majestic eucalyptus which is on the entrance to the Quinta, and is the tallest tree referenced in Madeira, with more than 64 meters tall.

It is assumed that this eucalyptus has over 200 years of age, and most of the trees that surround it are even older, therefore they emanate an energy that you can feel visiting the gardens that reminds us of the affection and care putted in planting and conservation of those trees.

Many visitors of Quinta da Serra tend to approach the tree in an emotive way, embrace it, thus absorbing much of the energy it conveys, but also leaving some of its own energy that stays in the tree and then convey to those who, in the future, embrace it.


It is under his shadow we rest and recover our energy, thus this eucalyptus, as it seems, condense all power, all purity and all the wisdom that this place holds and trying to pass it on to anyone who passes by and approach it.

Therefore we say:


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Quinta da Serra, Estrada do Chote Nº 4 - Jardim da Serra, Madeira 9325-140 Portugal, Camara de Lobos - T. +351291640120